Fashion / BeautyMonday, April 14, 2014 6:31 AM
The brand’s most inspiring video yet
Dove’s latest campaign brings to light the very important take away of beauty - that it comes from within. Trust us we love beauty products more than anyone, but as mothers we can appreciate this message all too well so we love Dove for consistently putting out relevant, thought provoking content.
Their new short film, “Dove: Patches,” follows the stories of several women on a journey of self-discovery. Each given a “beauty patch” and the assignment to video journal every day for two weeks, the women in the video all begin from a place of low self-esteem. Before they begin to wear the “beauty patch”, the women comment on how they feel about themselves saying things like, “I avoid mirrors lately” and “I definitely pick out a lot of bad things with myself.” Over the next few days of video journaling, they begin to notice changes, speaking into the camera and saying, “I felt very comfortable in my skin today” and “I feel beautiful no matter if I’m sick, tired, or have this giant pimple on my nose.”
At the end of the two weeks each woman had a significant boost in self-confidence and a feeling of being beautiful and after they were interviewed a second time to talk [...]