Comfortable and stylish

We love Rockport for their comfortable approach to style (they’re owned by Adidas so it’s little surprise they know a thing or two about comfort), and come September they’re taking their high fashion style to the next level. We had a chance to check-out their Fall 2012 line of shoes and not only are they a perfect mix of everyday casual and fun fashion-forward buys, but the brand has enlisted supermodel Erin Wasson to grace the ads for Rockport’s Fall 2012 campaign. The model will be featured in the print ads, online videos, as well as promotional events  The campaign was shot in a loft-style studio in Soho and is entitled “Day in the Life.” It follows Wasson through a typical day - beginning at the photo-shoot and ending with an evening out, all while wearing key styles from Rockport’s 2012 Fall collection.

We love this campaign because it shows us busy mommies that just because we’re juggling a million and one things, we don’t need to sacrifice style for comfort.

“Rockport is an authentic American brand which is important to me, being from Texas. At our first meeting, I was wowed to see how fashionable they had become. The idea of enabling women to have great heels with athletic technology for maximum comfort and style is the perfect ten,” says Erin Wasson.

The Fall 2012 men’s and women’s styles incorporate adiPRENE by Adidas cushioning technology…that’s right…if you spot us sprinting in heels, you’ll know our secret!

Dish with us: How to you weigh the importance of style versus comfort?