Out of this WorldTuesday, July 17, 2012 6:00 AM
Dolls that deliver high value pay off
We (and our girls!), were stoked when we found out that Blip toys was launching Out of this World, a new collection of dolls that merge the collectability of the vinyl-mation doll craze with the irresistible design and classic play pattern of small dolls.
Each of the girls in the collection are thoughtfully designed to reflect each doll’s unique personality and resonate with today’s kids. The Girlaxy, a futuristic place filled with bright light and funks colors, is their playground and the line offers a classic play pattern and expands on this through their website, social media, mobile site, and an e-Package component that allows kids to further connect with each of the characters. The initial launch has five unique small dolls and two pets…needless to say our girls want them all already.
Dish with us: Have you come across any innovative products for little girls lately?